Founded in 2003, Assisted Living Locators is a nationwide network of certified senior care advisors who assist families in finding assisted living, memory care, and in-home care options. It was the first senior placement franchise to earn Certified Senior Advisor (CSA) accreditation, thereby giving its advisors credibility in the field of eldercare expertise. The company is known for its personalized, no-cost guidance and strong reputation for compassion and professionalism.
Pros and Cons
Strengths
- Advisors are certified and trained in senior care
- Personalized recommendations based on health, budget, and lifestyle
- Free to families, paid by partner providers
- Nationwide footprint with locally based advisors
Weaknesses
- Like CarePatrol, quality can vary by individual advisor
- Limited to communities that participate in the referral network
- Smaller brand recognition compared to A Place for Mom
Process
Families begin by connecting with a local Assisted Living Locators advisor. The advisor conducts an in-depth assessment of the client’s care needs, preferences, and financial situation, then presents a curated set of options. Advisors may accompany families on tours and help with transition planning. Many families note in reviews that advisors felt more like partners in the decision rather than salespeople — a difference that stands out from larger, more transactional platforms.
Costs and Fees
The service is free to families. Assisted Living Locators is compensated by senior living communities when a placement occurs. Advisors emphasize transparency about this model to help build trust.
Customer Experience
Assisted Living Locators maintains an A+ BBB rating and consistently positive reviews. Families praise the advisors’ professionalism and empathy, often highlighting how much easier the process felt compared to searching alone. A few critiques mention limited options in smaller towns, where the network may not cover every available community.
Comparison to Competitors
Compared to CarePatrol, Assisted Living Locators emphasizes certification and training, which builds confidence for families who want to know their advisor has formal expertise. CarePatrol has a broader brand reach, while Assisted Living Locators is sometimes perceived as more personalized and less sales-driven.
When stacked against A Place for Mom, Assisted Living Locators is smaller in scale but offers more individualized, face-to-face support. Families who prefer a relationship-driven process may opt for Assisted Living Locators, while APFM offers broader coverage and faster results.
Our Rating
We compared Assisted Living Locators to the best assisted living services, and here’s how it measured up:
- Customer Experience (30%): 9 / 10
- Fees & Costs (25%): 9.5 / 10
- Service Options (20%): 8.5 / 10
- Speed of Process (15%): 8.5 / 10
- Overall Score: 8.8 / 10
AssistedKin’s Top 5 Assisted Living Locator Services
| Recommended For | Company | Starting Cost | Advisor Support | Editor's Rating (Out of 10) | Next Steps |
|---|---|---|---|---|---|
| Best for Modern Tools and Transparency | Seniorly | Free | Optional | 8.8 | Find Senior Care |
| Best for Large Referral Network | A Place for Mom | Free | Yes | 8.4 | Find Senior Care |
| Best for Certified Advisors and Local Help | Assisted Living Locators | Free | Yes | 8.8 | Find Senior Care |
| Best for In-Home Caregiver Marketplace | Care.com | $12–$39/mo | None | 8.0 | Find Senior Care |
| Best for Reviews & Caregiver Resources | Caring.com | Free | Limited | 8.5 | Find Senior Care |
Final Thoughts
Assisted Living Locators is an excellent option for families who want hands-on, compassionate guidance from certified professionals. While it doesn’t have the same national brand recognition as A Place for Mom, its focus on advisor training and personalized service makes it a standout for families who value expertise and trust in such an important decision.
Frequently Asked Questions
Common questions about Assisted Living Locators.com.
Yes. The service is free for families, with partner communities covering the advisor’s compensation.
Its advisors hold Certified Senior Advisor (CSA) accreditation, ensuring they are trained in eldercare needs.
Yes, though the availability of communities may vary in smaller towns.
Families who want personal, expert guidance and value working with certified professionals.
