American Senior Lending is a smaller reverse mortgage provider that positions itself as a boutique option for seniors seeking personalized service. While it doesn’t have the national presence of Finance of America or Mutual of Omaha, its narrower focus allows it to emphasize relationships and careful guidance, which can appeal to families who want a more attentive experience.
Strengths and Weaknesses
Strengths:
- Boutique-style service with personal attention
- Focused exclusively on senior lending and reverse mortgages
- Transparent communication about fees and process
Weaknesses:
- Smaller scale and limited recognition compared to national lenders
- Fewer resources for unusually complex cases
- A limited number of customer reviews are available online
Compare Reverse Mortgage Companies
Company Background
American Senior Lending was founded to help seniors access home equity through reverse mortgages while keeping the process as approachable as possible. The company is not as large or widely known as Liberty or Finance of America, but its smaller scale allows it to highlight individualized attention.
As a specialized lender, American Senior Lending doesn’t offer a wide range of loan products. Instead, it focuses on reverse mortgages, giving borrowers a more tailored experience.
The Process with American Senior Lending
The process follows the same steps as other lenders: HUD counseling, application, appraisal, underwriting, and closing. Because the company is smaller, borrowers often describe the process as more personal, with loan officers taking the time to explain details and answer questions.
Timelines typically fall within the four-to-six week range. Some families appreciate the consistent communication, while others note that the smaller scale can occasionally mean fewer resources to expedite complex cases.
Costs and Fees
American Senior Lending’s fees are generally in line with industry norms. Origination fees, closing costs, and FHA insurance premiums are standard. Borrowers often highlight the company’s willingness to walk through costs upfront, helping seniors feel more confident that there are no hidden surprises.
Customer Experience
Borrower feedback highlights the company’s patient, attentive loan officers. Families often describe feeling supported and less rushed than they might with larger lenders. The company’s smaller size is both a strength and a weakness: it allows for more personal attention, but there are fewer online reviews to provide a complete picture of consistency across all customers.
How American Senior Lending Compares
Compared to Finance of America or Mutual of Omaha, American Senior Lending feels much smaller and more personal. It shares similarities with ARLO, offering a boutique experience for families who prefer attentive service over scale. For borrowers who value individualized guidance, this can be an appealing choice; however, those seeking the reassurance of a household brand may lean toward larger competitors.
Rating Scale
We compared American Senior Lending reverse mortgages against those of the best reverse mortgage companies across four core categories. Here’s how it stacked up.
- Customer Experience: (4.2/5)
- Fees & Costs: (4.0/5)
- Product Options: (3.5/5)
- Speed of Process: (4.0/5)
- Overall Score: (4.0/5)
AssistedKin’s Top 5 Reverse Mortgage Companies
| Recommended For | Lender | Key Strength | Editor's Rating | Next Steps |
|---|---|---|---|---|
| Best for Customer Support | Longbridge Financial | Patient, detailed guidance with no monthly servicing fees | 4.2 | Explore Loan Options |
| Best for Transparency | All Reverse Mortgage (ARLO) | Online calculator and consistently strong customer reviews | 4.4 | Explore Loan Options |
| Best for Trust Factor | Mutual of Omaha | Backed by a century-old brand trusted by millions of households | 4.0 | Explore Loan Options |
| Best for Community Lending | Guild Mortgage | Long history and local branch presence for in-person service | 3.9 | Explore Loan Options |
| Best for Product Options | Finance of America Reverse | Wide range of loans, including jumbo/proprietary reverse mortgages | 4.3 | Explore Loan Options |
Final Thoughts
American Senior Lending doesn’t compete on size or name recognition, but it delivers where many families want it most: attentive, personalized service. For seniors who prefer working with a smaller, focused team rather than a corporate giant, this lender offers a straightforward and reassuring option.
Frequently Asked Questions
Answers to common questions about American Senior Lending reverse mortgages.
No. It is a smaller, boutique-style provider focused on seniors and reverse mortgages.
They’re comparable to industry averages, with an emphasis on upfront clarity.
Typically, four to six weeks, similar to other reverse mortgage lenders.
Seniors and families who want a personal, attentive experience over working with a large, national brand.
