Founded in 1976, GoldenCare is not an insurance carrier but an independent insurance brokerage specializing in long-term care (LTC) planning and services. GoldenCare partners with multiple insurers, including Mutual of Omaha and National Guardian Life, to give families access to a wide range of traditional LTC and hybrid products. Its strength lies in market access, advisor support, and education, making it a go-to resource for consumers and financial professionals seeking tailored LTC solutions.
Pros and Cons
Strengths
- Access to multiple carriers and products (traditional + hybrid)
- Independent advisors provide side-by-side comparisons
- Long-standing brokerage with LTC expertise
- Offers educational tools and training for both families and agents
Weaknesses
- Not an insurer; policies depend on carrier partners
- Service quality varies by assigned advisor/agent
- Limited brand recognition with consumers compared to direct carriers
- Pricing depends on the chosen carrier, not GoldenCare itself
Compare Long-Term Care Insurance Providers
Process
Families work with a GoldenCare-affiliated advisor, who reviews needs, budget, and health qualifications, then shops multiple carriers to find suitable coverage. Applications follow each insurer’s underwriting process (medical questionnaire, exam, ADL triggers). Because GoldenCare represents a range of companies, the process can feel more customized but may also require more comparison work upfront.
Costs and Fees
GoldenCare doesn’t set premiums; the selected insurer determines costs. A traditional policy through Mutual of Omaha, for example, might run $2,500–$3,500 annually for a 55-year-old, while a hybrid through Nationwide or OneAmerica may require significantly higher premiums. Advisors typically recommend riders such as inflation protection, shared care, or return of premium, depending on the carrier.
Customer Experience
GoldenCare has a solid reputation in the brokerage space, with advisors praised for their LTC knowledge and training. Consumers report positive experiences when working with knowledgeable agents, though the quality of service varies by representative. Because the carriers ultimately back policies, customer experience also depends on the chosen insurer’s claims and billing practices.
Comparison to Competitors
Compared to Mutual of Omaha (a direct carrier), GoldenCare offers a broader choice since it works with multiple insurers. Mutual of Omaha may be simpler for those who want a straightforward path, but GoldenCare shines for families seeking various quotes.
In contrast to National Guardian Life, GoldenCare serves as a distribution partner — NGL policies can be purchased directly or through GoldenCare. The brokerage’s advantage is that it can compare NGL’s offerings against those of competitors to ensure a good fit.
When compared with Transamerica, GoldenCare doesn’t offer its own products but can position Transamerica hybrids alongside other hybrid leaders, such as Lincoln and Nationwide, providing clients with a broader perspective.
Our Ranking of GoldenCare Long-Term Care Insurance
We compared GoldenCare to the best long-term care insurance providers, and here’s how it ranked:
- Customer Experience (30%): 7.5 / 10
- Fees & Costs (25%): 8 / 10
- Product Options (20%): 9 / 10
- Application Process (15%): 7.5 / 10
- Overall Score: 8.0 / 10
Compare AssistedKin’s Top 5 Picks for Long-Term Care Insurance
| Recommended For | Company | Product Type | Premiums Guaranteed | Editor's Rating (Out of 10) | Next Steps |
|---|---|---|---|---|---|
| Best for Traditional Long-Term Care Coverage | Mutual of Omaha | Standalone Policy | No | 8.2 | Get Rates |
| Best for Comparing Policy Options | GoldenCare | Brokerage (Multi-products available) | Yes - Varies by Carrier | 8.0 / 10 | Get Rates |
| Best for Lifetime Coverage | OneAmerica | Hybrid (Life/Annuity) | Yes | 8.5 | Get Rates |
| Best for Cash Indemnity Flexibility | Nationwide | Hybrid (Life Insurance/Long-Term Care) | Yes | 8.6 | Get Rates |
| Best All-Around Hybrid Value | Lincoln Financial | Hybrid (Life Insurance) | Yes | 8.4 | Get Rates |
Final Thoughts
GoldenCare is best suited for families who want choice and comparison across multiple LTC insurers rather than being limited to a single company’s products. While it doesn’t issue policies itself, its depth in the LTC market and access to top carriers make it a valuable partner for long-term care planning. Success depends on working with an experienced GoldenCare advisor and choosing the right carrier.
Frequently Asked Questions
Answers to common questions about GoldenCare long-term care insurance.
No. It is an independent brokerage that sells LTC policies from multiple carriers.
Both traditional standalone LTC and hybrid policies (life + LTC or annuity + LTC), depending on the carrier.
Pricing depends on the chosen insurer, age, health, and riders. GoldenCare itself does not set premiums.
Families who want access to multiple carriers and side-by-side comparisons when buying LTC coverage.
